Instant grey colour. Gentle formula that gives colour instantly without the need for rinsing. It is not a hair dye, it is like makeup for your hair. You may feel some texture on your hair, but it will fade after 1 shampoo. Caution: If you are blonde, be careful as this shade is intended for brunettes. The colour may not appear on your hair. Apply only to strands or small sections - beware, it is not a full head colour! It takes 10-20 minutes depending on your hair length/type and the look you want. No gloves needed! Tips for perfect application: 1. Apply a small drop of colour to a section of hair from the tips/ends and blend upwards. 2. Comb while still wet to ensure even distribution. 3. Repeat with additional strands depending on your look. 4. Air dry or blow dry to set the colour